Powerful Printing Solutions

Iterro provides the best and most powerful printing solutions, which is called PrintBox. PrintBox allows for full transparency on printed materials, and gives you and your company the power to access a network of print companies for any kind of printing material. PrintBox also provides businesses with a white-label solution that would enable . . . → Read More: Powerful Printing Solutions

Deciphering Common Marketing Pitfalls

Many companies have tried a variety of marketing strategies; without any guarantee that their message will reach their target market. Other companies and organizations have tried the popular social media platforms such as Facebook and Twitter; but without proper management there is no guarantee of success either. While most companies are blindly venturing . . . → Read More: Deciphering Common Marketing Pitfalls

Top 3 Marketing Trends to Watch in 2012

Horray for another new year! The marketing world never gets dull and the new year will be a shining example of the ever-changing landscape in advertising.  The challenge each and every year is to keep old contacts and foster new connections.  Here are the top marketing trends to watch in 2012.  They can . . . → Read More: Top 3 Marketing Trends to Watch in 2012

Are Print Catalogues Obsolete?

Decades ago the only effective way that retailers marketed to their customers was through catalogues. Once the internet entered the picture, however, everything changed. Methods of marketing, as well as, software tools to do so transformed the process. Many businesses and retailers still use catalogues in their marketing campaigns.

These are scaled down . . . → Read More: Are Print Catalogues Obsolete?

Make Christmas Customers Repeat Shoppers

As clients make exchanges and cash in on post-Holiday sales, you should always be thinking about ways to entice customers to repeat buy.  Proper customer service and marketing are the keys to gain repeat customers.  The best way to do it is by always staying in touch with your clientele.  Here are some . . . → Read More: Make Christmas Customers Repeat Shoppers

New Year’s Resolutions for Marketing Executives


Last week, I gave you a few suggestions for New Year’s Resolutions for Marketing Executives and it seems that it really resonated well with readers. Let me give you a few more to “Post-It” on your desk:

•    Assess the sales, public relations and overall marketing strategies.  It is always smart to . . . → Read More: New Year’s Resolutions for Marketing Executives


If you’re looking for some professional New Year’s resolutions, we’ve helpfully compiled a list of good ones.  Feel free to take our resolutions as your own, and have a safe and wonderful New Year!

1.  This year, I shall add value with branding.   Branding is not just a way to claim or draw . . . → Read More: Resolved!

That New Car Smell

I just bought a new car, a 2012 Hyundai Elantra.  This is now my fourth Hyundai product, which might suggest some degree of brand loyalty.

But every time I’ve bought a car I have shopped around; nobody’s going to get me to pay that much money without me doing some research, and I . . . → Read More: That New Car Smell

Black Mark Berry

Few companies are more profitable and simultaneously more allegedly doomed than Research in Motion, whose stock price has been falling like the mountaineer on “The Price Is Right” despite the fact that the company keeps making money.  In fact, as of this writing, any rational analysis of the company’s worth puts its real . . . → Read More: Black Mark Berry

Tebow Mania

Everywhere I go these days it seems I’m hearing the words “Tim Tebow.”  Do you know who he is?  Of course, you do.  He’s the former Heisman-winning quarterback from the University of Florida that now plays for the Denver Broncos.  The fact that we’re saying his name proves that sports branding continues to . . . → Read More: Tebow Mania

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