Easter has just passed and with it, my family’s annual Easter Egg Hunt. Although traditionally a kid’s event, I have to admit that the adults in our group enjoyed the hunting almost as much as the children. It’s just fun to uncover a treat where you didn’t expect one.
Video game designers have known this for years, hence in the 80’s the phrase “Easter Egg” was applied to little bonus features that can be unlocked by diligent gamers to make the game more fun. The trend has spread to books, movies, tv shows, and music over the past few years, with artists leaving little treats for their most avid fans. Even Google has gotten on board; do a Google search for the phrase “the answer to life the universe and everything” Douglas Adam’s fans will laugh. Even Microsoft included Easter Eggs; famously Microsoft Word 97 had a hidden pinball game.
Given how much people enjoy Easter Eggs, ask yourself what kind of little treats you can give to your clients. Can you direct mail new clients a special promo code for your website to give them access to an unadvertised special? Can you give your local partners a “community only” offer that is just for their specific customers? Can you include a treat with every new purchase, that’s not advertised before hand, not used as a sales tool, and is purely to give your new customers the little thrill of an unexpected treat?