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The Christmas Non-Gift

Last month, I was on the hunt for the Christmas “Non-Gift”; that is, the big ticket item from my holiday wishlist that I didn’t get, and so I was shopping for myself. Like most large purchases, I decided to take my time and shop around for the best quality and best price – . . . → Read More: The Christmas Non-Gift

Do USPS Problems Affect You?

Most people have heard of the problems that the United States Postal Service is facing, and for Canadian companies that do business across the border, the problems are already having a big impact. For the past several years, USPS has suffered with meeting financial obligations. Deficits have led to dwindling staffs at the . . . → Read More: Do USPS Problems Affect You?

Marketing Lessons from 2011

Ahh… we’re well into 2012 and the media is starting to ease up on the “best and worst…” lists that have plagued TV for the past few weeks. It seems a good time to talk about what the marketing industry learned in 2011.

Social media blunders were plentiful in 2011 and some lessons . . . → Read More: Marketing Lessons from 2011

Back to Basics, Again

Last week, I was at a marketing meeting, reviewing creatives for an upcoming ad campaign that was set to go national in early Spring. It was a new client, and I was enjoying sitting in the background, without putting myself forward too much. After a good 20 minutes of seeing all the different . . . → Read More: Back to Basics, Again

Harness the Power of Content Distribution

A few years ago, marketing used to be a complicated and expensive venture to undertake.  National ad bookings were in the hundreds of thousands of dollars, and lead times for campaigns ran into months, if not entire annual quarters!

Today, everything has changed drastically. A recent article regarding a global multimedia campaign revealed . . . → Read More: Harness the Power of Content Distribution

Calculating ROI for Direct Mail: 3 Metrics to Consider

Many marketers feel direct mail is a thing of the past, yet statistics show that businesses can still earn big money from ‘snail mail’.

ROI is a simple arithmetic ratio of benefits to costs (less the costs of course) expressed as a percentage and measures the magnitude of benefits to costs, benefits returned . . . → Read More: Calculating ROI for Direct Mail: 3 Metrics to Consider

4 Tasks for New Marketing Professionals

This past holiday season, amid eggnog and turkey, I got a chance to sit down with one of my cousins, who had recently graduated from a great marketing program at a local college. He asked me one fundamental question – “How do I get a job in this economy?” So for all of . . . → Read More: 4 Tasks for New Marketing Professionals

Powerful Printing Solutions

Iterro provides the best and most powerful printing solutions, which is called PrintBox. PrintBox allows for full transparency on printed materials, and gives you and your company the power to access a network of print companies for any kind of printing material. PrintBox also provides businesses with a white-label solution that would enable . . . → Read More: Powerful Printing Solutions

Deciphering Common Marketing Pitfalls

Many companies have tried a variety of marketing strategies; without any guarantee that their message will reach their target market. Other companies and organizations have tried the popular social media platforms such as Facebook and Twitter; but without proper management there is no guarantee of success either. While most companies are blindly venturing . . . → Read More: Deciphering Common Marketing Pitfalls

Top 3 Marketing Trends to Watch in 2012

Horray for another new year! The marketing world never gets dull and the new year will be a shining example of the ever-changing landscape in advertising.  The challenge each and every year is to keep old contacts and foster new connections.  Here are the top marketing trends to watch in 2012.  They can . . . → Read More: Top 3 Marketing Trends to Watch in 2012

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