Don’t Give Customers the Runaround

I’m a big fan of QR codes and I’m pleased to see that they’re showing up everywhere nowadays. The world needed a user-friendly solution to align offline and online marketing, and those handy little square pixilated gems are a great invention. Want more info? Just scan with your smart phone and receive special . . . → Read More: Don’t Give Customers the Runaround

The Best Shopping Experience Doesn’t Happen In Store

Earlier this week, I mentioned that I’d already completed the majority of my holiday shopping, thereby saving myself from the hustle and bustle of busy stores in December. For most people, the hunt for the perfect gift in a crowded store, followed by a long wait in a line-up, is the least enjoyable . . . → Read More: The Best Shopping Experience Doesn’t Happen In Store

Not Found in Stores

I’m pleased to say that I’ve beaten my own personal best record this year – I’ve already completed more than half of my Christmas shopping! And yet, I don’t have anything under the tree yet. Why? They haven’t arrived.

Statistics show that more and more shoppers are going online to complete their holiday . . . → Read More: Not Found in Stores

The Anti-Script

I know, I know – I just recommended customer scripting earlier this week, in order to ensure that delivery of messaging is controlled for in sales metrics. However, for every rule there’s also an exception, and the one I’ve considered is Zappos.

Since Zappos was forced to close down their Canadian operations earlier . . . → Read More: The Anti-Script

Are We On the Same Page?

I figured out yesterday morning that I probably go through drivethru to get coffee about 400 times in a year. On weekends, I frequently forgo coffee for tea at home, but often I have more than one coffee in a day, so an average around 400 sounds about right. The reason I mention . . . → Read More: Are We On the Same Page?

The Art of Schmooze

The annual Art of Sales conference is coming up next week in Toronto and I’m pleased to say that I’ve managed to clear my busy schedule to attend.  When talking about it with one of my colleagues at lunch, she expressed some dismay at the price tag – $399 plus HST for a . . . → Read More: The Art of Schmooze

Hand Me An Aspirin, I Fell Off An Escalator

I’m a big fan of the history of the English language.  One of the concepts I was recently discussing with a friend was genericization – the process by which a trademark goes from being a brand name to being an eponym, a common word.  As English innovations go, genericization is a new one.  . . . → Read More: Hand Me An Aspirin, I Fell Off An Escalator

My Little Brony

My six-year-old daughter enjoys the latest My Little Pony cartoon “My Little Pony: Friendship is Magic.”  But apparently not as much as… er, as a lot of adult men.

As bizarre as it sounds, “My Little Pony: Friendship is Magic,” a gentle little cartoon aimed at little girls, has become wildly popular among perfectly normal . . . → Read More: My Little Brony

Level Up

My daughter has long enjoyed the game “Ninjump” on my iPhone.  Yesterday she came to me and said “Can we look for more games by the company that made Ninjump?”

We found some more games, but what intrigued me about the exchange is that it was the first time I can remember that . . . → Read More: Level Up

Speaker of the House

Become a big enough star and sooner or later you’ll be selling something.  Indeed, many actors have become as famous for the things they sell as they are for the movies or shows they were in.  Wilford Brimley is as remembered for selling oatmeal as he is for any movie he acted in.

. . . → Read More: Speaker of the House

Blog and Social

Stay up to date! We inform you about the latest news at Iterro


Contact Us

Access the Iterro support team Monday to Friday from 9 am to 5 pm EST at 416.361.3461