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Show Me The Money

If you asked people to name the most iconic, memorable brands they could think of, they’d probably come up with a predictable list of famed commercial brands – Coca-Cola, GM, Walmart, Apple, and the like.  But if you think outside the box a little, the most pervasive and powerful brands aren’t commercial at . . . → Read More: Show Me The Money

Appeals to Parental Authority

Today was my daughter’s sixth birthday.  As we did last year, we elected to hold the party at an indoor playground, Lil Monkeys.

There are a lot of indoor playgrounds around our hometown but none match the popularity of Lil Monkeys; there are rarely fewer than four birthday parties running at a time . . . → Read More: Appeals to Parental Authority

Steve Jobs

It would be remiss to not mention the passing of Steve Jobs.

Steve Jobs’s career wasn’t one of unremitting success.  He was forced out of Apple in 1985 as the company began to run aground.  His next business, NeXT, never managed to be a consistently viable company and ended up being bought out . . . → Read More: Steve Jobs

Stand Up, Brand Up

A year ago I took an unusual personal development course; a course in performing standup comedy.  It was a lot of fun, as you might expect, but it was also a lot of work and learning, which you might not.

Our instructor, himself a very successful comic, stressed the importance of simply getting . . . → Read More: Stand Up, Brand Up

Fall Into Autumn

Every year the leaves in southern Ontario provide us with a brilliant display of one of nature’s most beautiful transformations, changing from a uniform green to a brilliant mosaic of warm fall shared of red, yellow, and orange.

Watching tonight’s baseball game I noted that the network’s branding of the League Championship Series . . . → Read More: Fall Into Autumn

Restau-rant

A number of years ago my spouse and I visited a new restaurant in Kingston, Ontario, that, according to its advertising, promised fine Cajun cuisine.

I have never had a more confusing dining experience.  The items on the menu suggested very advanced Cajun cuisine indeed, though at a mid-level price.  The atmosphere, though, . . . → Read More: Restau-rant

Hamsterhood

While watching TV last night (for professional research, you understand) I happened across two fascinating commercials.  Both were for cars.

One features human-sized hamsters performing a rap video.  Hamsters strutting about in hip-hop clothing perform Black Sheep’s “The Choice Is Yours” while rolling around proudly in their new ride, a Kia Soul, which . . . → Read More: Hamsterhood

Are You A Hat Rack?

Today I’m visiting a customer who’s nearly impossible to speak to for longer than two minutes because he does almost everything.  There are a half dozen workers in the production area, but my customer – we’ll call him Dave – appears to be the receptionist, purchaser/receiver, work planner, maintenance technician, and accountant.  And . . . → Read More: Are You A Hat Rack?

Field of Creamed

Following up on last week’s “Moneyball” column, another baseball theme!

Wednesday night featured some of the most remarkable and exciting sports action in living memory as multiple teams engaged in miraculous comebacks to determine who would make the playoffs.  At the end of it stood the heartbroken Boston Red Sox, who now own . . . → Read More: Field of Creamed

Air Conniption

As I write this, Canada’s largest airline, Air Canada, has managed to avoid one strike but is apparently facing the possibility of another strike by an entirely different group of employees.  The public reaction is the same as it always is to airline strikes; a collective throwing of hands in the air, groaning, . . . → Read More: Air Conniption

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