Last month, I was on the hunt for the Christmas “Non-Gift”; that is, the big ticket item from my holiday wishlist that I didn’t get, and so I was shopping for myself. Like most large purchases, I decided to take my time and shop around for the best quality and best price – . . . → Read More: The Christmas Non-Gift]]>

Last month, I was on the hunt for the Christmas “Non-Gift”; that is, the big ticket item from my holiday wishlist that I didn’t get, and so I was shopping for myself. Like most large purchases, I decided to take my time and shop around for the best quality and best price – comparing flyers (both on and offline), asking friend’s opinions, and reading consumer reports and blogs online to get a wide range of opinions before pulling out my debit card.

The more diverse your marketing techniques the more diverse customers you will attract; I certainly wasn’t the target market for this particular electronics device, but ultimately, my money is as good. Marketing tools are used in a variety of essential ways. Businesses want to stay connected with their existing customers. This means showcasing new products and services on a regular basis. These businesses also use marketing to attract potential customers to their brand or niche.

Iterro understands the diversity required for successful marketing. EmailBox is one of the effective products available here. It is a great email building resource that can transform your marketing experience. EmailBox is considered an easy-to-use process that is both simple and text-based. The design of this product includes an advanced HTML tool through its StakMail component.

Design Marketing Emails
Bland marketing emails don’t perform as well as those that have been tailored to your needs. Visual appeal obviously plays a role in this process. Email Box allows customers to design their marketing emails. Text-based templates make this an easy method to use in your campaigns. The display of these emails will encourage interest in both existing customers and new ones.

Ensure Content
The graphics and visual appeal of marketing emails is important. At the same time, the content here is critical. EmailBox offers you the ability to always use content that is mandatory to your product line or brand. This takes the hassle out of this process and helps you to reach your business goals.

Tracking Tools
One of the unique details of EmailBox is its tracking tools. You will be able to track both clicks and email opening here. Tools of this sort assist users in charting their progress. They are also effective measures of your individual campaign techniques when it comes to email marketing. EmailBox offers you a trendy way to conduct your business, while marketing to your audience.

EmailBox from Iterro is a great product to incorporate into your current marketing process. Many businesses will find that this resource allows them to not only attract customers. EmailBox may be the answer to your staying relevant in your field. It is especially effective to businesses and companies that regularly utilize mass emails.

Social media blunders were plentiful in 2011 and some lessons . . . → Read More: Marketing Lessons from 2011]]>
Ahh… we’re well into 2012 and the media is starting to ease up on the “best and worst…” lists that have plagued TV for the past few weeks. It seems a good time to talk about what the marketing industry learned in 2011.

Social media blunders were plentiful in 2011 and some lessons were learned the hard way.  Twitter is simple and that makes it dangerous.  Marketers learned that blogging is the better way to go for connection to readership leading to conversions.  Here are just some of the blunders on the famous site.

New Media Strategies learned a hard lesson after one of its’ employees cursed via tweet through a client’s account.  Promoting @ChryslerAutos, the staff let the F-word slip out ultimately costing them their job.  Another face-palm moment came when retailer Kenneth Cole tweeted in very poor taste that the uprising in Egypt was over over hearing about the spring launch date.  Others were not amused.

Aflac fired Gilbert Gottfried as the voice of their mascot duck after the actor made insensitive comments regarding the Japanese tsunami, while GoDaddy, the largest US web domain registry company, had a video posted of its’ CEO shooting an elephant, which caused a huge backlash.  A large backlash against Netflix ensued after the company announced they were spinning off their DVD service into a business named Qwikster.  But it seems the Twitter handle @Qwikster was already taken by someone who enjoyed their newfound star status by downing the move spurring the company to reconsider.

One large consumer product lesson was when Ragu made and promoted their product with a commercial by mothers basically stating how helpless the fathers were and many used social media to speak out against the advertisement in support of fathers.

The top Twitter flub of the year had to be Weinergate.  What an embarrassing last name for this New York congressman who displayed such poor judgement in tweeting a photo of his private area to a Seattle women in May.  The 12- year veteran Congressman Anthony Weiner sidestepped the issue at first by saying he had been hacked but then finally admitted the wrong doing and resigned the United States House of Representatives.

Last week, I was at a marketing meeting, reviewing creatives for an upcoming ad campaign that was set to go national in early Spring. It was a new client, and I was enjoying sitting in the background, without putting myself forward too much. After a good 20 minutes of seeing all the different . . . → Read More: Back to Basics, Again]]>

Last week, I was at a marketing meeting, reviewing creatives for an upcoming ad campaign that was set to go national in early Spring. It was a new client, and I was enjoying sitting in the background, without putting myself forward too much. After a good 20 minutes of seeing all the different materials that graphics and marketing team had developed, I had to clear my throat and point out “So, where is [Company Name] on these ads?”. After a moment of jaw dropped silence, the graphics director quietly apologized and said they would rework the ads to include the name or logo of the company. Talk about going back to basics! I couldn’t help but think that having a simple collaborative tool for all the designers (like PrintBox) would have brought the oversight to light long before one poor abashed graphics team rep was embarrassed in front of the entire executive team.

Marketing is one of the most essential parts of conducting business. This is true whether your focus is traditional business models or those that utilize the internet. Having an efficient and simple way to market your business is important. PrintBox is one of the special tools in this category that Iterro offers to businesses.

PrintBox provides you with a web-based option for your printing needs. Companies and businesses in various fields require printing resources. The costs associated with these needs can be astronomical. PrintBox supplies you with your print jobs, as well as, an economic way to manage your expenses in this area.

Lower Printing Costs
One of the primary concerns about printing is the cost associated with it. Many businesses have tried different methods to lower their costs. PrintBox offers them a more strategic way to address this issue. It is a cost-efficient tool for all printing. Through PrintBox business are able to have their needs met in a budget-friendly way.

Benefit From Networking
PrintBox is unique in that it connects organizations and businesses with a network of printers. These are printers throughout North America. This option allows you to bid for the lowest cost for your specific needs. If you need booklets or reports, it doesn’t matter. You will be able to bargain shop for the best printing prices. This can result in an effective way to print on a daily basis.

Profit Sharing Bonus
The built-in profit sharing of PrintBox is another bonus. Partners participating in this program have a variety of options. One of these is the ability to print approved materials through their connections. This is a wonderful and useful way to apply marketing skills to your printing process.

PrintBox is a state-of-the-art answer to the printing needs of various businesses at the same time. There are a host of benefits to using this tool to manage your printing needs. It doesn’t matter, whether you require decals, annual reports, or coupons. PrintBox is a great resource for anything that you regularly print. You will have the materials you need to conduct business, while saving significantly on these costs.

Today, everything has changed drastically. A recent article regarding a global multimedia campaign revealed . . . → Read More: Harness the Power of Content Distribution]]>
A few years ago, marketing used to be a complicated and expensive venture to undertake.  National ad bookings were in the hundreds of thousands of dollars, and lead times for campaigns ran into months, if not entire annual quarters!

Today, everything has changed drastically. A recent article regarding a global multimedia campaign revealed a big marketing celebration; it was the Beierdorf AG’s skincare brand, Nivea, which launched an extravagant celebration for their 100th birthday party. And since this skincare brand is a well-known global brand, marketing for them was essential.

Whether you are in advertising, insurance, retail or software development; anyone can truly benefit from the power of content distribution across the online marketplace. The power to provide efficient, excellent quality service is one of Iterro’s goals. Iterro gives all businesses the necessary platform to get ahead in their respective industries.

Iterro can harness the power of content distribution for your company – whether you are just starting up, or if you already have offices spanning the globe. One of the primary products Iterro offers is MarketingBox. MarketingBox is truly revolutionary when it comes to global communications.

Marketing your service or product is an essential part of a business that most companies neglect.  MarketingBox is cost effective, works on all networks and is easy to brand your business. We all are trying to become more eco-friendly and by using MarketingBox, you will not only help our planet, but reduce our carbon footprint. The key features of MarketingBox are:
•    Tracking and Reporting: Who is using the customized templates and campaigns;
•    Corporate Branding: Display your company logo;
•    Automation: Built-in feature to enable automated group email;
•    Email Marketing: Built-in contact management and email deliveries.

All of these key features will enable you to produce a global online presence for your business and ensure that you will increase your company’s exposure significantly.
MarketingBox is the answer you have been waiting for. Along with MarketingBox, Iterro provides language and online support to their customers. MarketingBox will assist you in managing an effective global marketing campaign for your business.

ROI is a simple arithmetic ratio of benefits to costs (less the costs of course) expressed as a percentage and measures the magnitude of benefits to costs, benefits returned . . . → Read More: Calculating ROI for Direct Mail: 3 Metrics to Consider]]>
Many marketers feel direct mail is a thing of the past, yet statistics show that businesses can still earn big money from ‘snail mail’.

ROI is a simple arithmetic ratio of benefits to costs (less the costs of course) expressed as a percentage and measures the magnitude of benefits to costs, benefits returned above costs, profits achieved after expenses, value of an investment, actual benefits, cost savings, and efficiencies obtained.  ROI is a simple and powerful tool for analyzing costs and benefits.

As benefits are identified and expressed in monetary terms the detailed costs are counted.  Then, the ROI is calculated by dividing the benefits less costs by the costs, and multiplying the result by 100%.  Generally, a larger ROI means money well spent.  Here are the three most important metrics to consider when producing a direct mail campaign.

Costs. This includes determining how much the administration, design, paper, printing and postage will cost the company.  Some firms only want the best and will consider this aspect of the process secondary, while others understand the fragile economy and need to watch this number like a hawk.  It may take cutting the designers time, using an intern to administrate the mailing and using the best deal on paper and printing, but cost can be kept very affordable on directing mailings greeting increasing the ROI.

Benefits. Ultimately, the benefits are based on the number of sales that were produced by the direct mailing.  However, the benefits can sometime be hard to put into mathematical terms due to lack of tracking responses, whether by inquiry or sale.  A high response rate on surveys (formal and informal) should be monitored along with sales to determine the actual benefit of the marketing campaign.

BEP. The Break-Even Point is the number of sales necessary for the company to reach profitability on the project.  This is the key component for most executives in making direct mail marketing a continually viable medium for reconnecting to old customers and reaching new ones.